Nike is taking one big leap ahead into the metaverse at this time (Nov.14th), with the launch of.Swoosh. new platform from Nike Digital Studios that shall be house to the sportswear’s digital footwear and attire. Nike needs to construct an lively neighborhood in .Swoosh (pronounced “dots Swoosh”), the place customers may have entry to unique occasions, work with Nike designers on digital merchandise, and even earn royalties for the sale of these merchandise.
The primary bigger model to make a devoted platform transfer onto the Web3 scene – Let’s see the place this goes!
“It is going to be a spot the place our neighborhood can are available in and co-create that future with us,” says Ron Faris, GM of Nike Digital Studios. “You possibly can gather, commerce, and flex Nike digital merchandise. You possibly can go to IRL occasions together with your token-gated digital creations.”
In creating .Swoosh, Nike consulted with the crew from RTFKT (pronounced “artifact”), the favored NFT Digital Company/model that Nike acquired in December 2021. RTFKT has transcended the digital realm, making bodily variations of a few of its Nike-branded sneakers…
Press launch: about.nike.com/en/newsroom/